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MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Sep 18, 2003
Blog Post

Consumers Prefer Corporate EZines to Media EZines

SUMMARY: No summary available.
Gosh darn. According to the Quris consumer email preferences study just released "independent media outlet newsletters (examples: from a newspaper media site or individual writer) "rank extremely low on consumers' lists of email they like. Just 15% said they really like independent media email.

In comparison, 22% said they really liked scheduled email newsletters from corporations.

Great - so media now fall behind corporate marketing pieces. Makes me think media are not trying hard enough to give the public what they want.

http://www.marketingsherpa.com/barrier.cfm?currentID=24
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