SUMMARY: On an average day, 10,000 visitors typically pay $20 each to tour the Georgia Aquarium. That alone is a huge win for a tourist destination that only opened last November.
But here's an even bigger deal -- 93% of tickets are sold online, directly from the Aquarium's Web site.
Plus prior to opening, sell-out fundraising efforts were conducted online. Whether you're in ecommerce entertainment, or drive donations, this MarketingSherpa Case Study should prove inspirational: