SUMMARY: Ready to dip into mobile marketing but don't know where to get started? The buzz is confusing, but with 40% of the big brands already testing the waters, time's a wasting.
In MarketingSherpa's quick overview, discover: the costs behind developing and launching a mobile campaign; ow to keep users interested once the novelty wears off; and successful efforts from McDonald's, Procter & Gamble and other top brands.
Plus, 10 links to creative samples, a useful glossary of terms, newly updated best practices and a fun tool that shows you what your Web site looks like on a mobile phone. (You may be...