SUMMARY: If you think branding is an all-too-mushy art, consider rebranding. That’s why MarketingSherpa is delighted to bring you an exclusive interview with experts about recent rebranding efforts and their successes based on actual results.
See horrible mistakes as well as real-life stories about what really works from organizations, including:
o Four Seasons Hotels and Resorts
o Baylor University
o Neenah Paper
o Prostate Cancer Foundation
o Cambridge Architecture Mesh
Plus, a link to creative samples of 100 before and after