SUMMARY: Looking for ways to market entry-level items to attract customers for bigger-ticket newsletter and online database subscription products?
One marketer’s answer? Trials of a combined phone/Web demo, where reps ask previous customers to be walked through a 15-20 minute test drive. (Yes, they found enough people willing to do this.)
Question is: should they offer one specific product or a slice of the full database? We’ve got the lowdown on what worked.