SUMMARY: Online video was hip for B-to-B marketing about six years ago, but then everybody's budgets got a reality check. Now, newly affordable tech changes everything.
Plus, it's easy to use. You don't need to hire a videographer, ask for IT's help or go to an offsite studio.
Here's a Case Study on a tiny, tight-budgeted organization who've made their newsletters "must click" and their Webinars "must-view" by adding very-simple-video: