Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
May 30, 2006
Blog Post

Even My Dog Has a MySpace Account

SUMMARY: No summary available.
By Anne Holland, President

I've been hearing incredible buzz about MySpace for the past year. 

More than 82 million MySpace members and counting -- that's a huge media destination to spring almost out of nowhere in nine months of server-quaking growth. 

As the leader of a research firm, I've been tracking MySpace's size rather than participating in the phenomenon. That's probably because I'm not hip, I'm not cool and I'm not remotely near 12-17, which is the age group nearly 60% of MySpace members belong to.

This weekend as I was shopping Memorial Day specials online, I surfed over to MySpace to see what all the fuss is about. My 21-year old stepson was in the room so I called over, "Hey, do you know about this MySpace thing?"

"Oh yeah," he said.  "I've got my own site there."

"You do?!" I was stunned he had a site I knew nothing about. "Oh, Anne," he said in a 'Duh' tone, "Everybody has a MySpace account. Heck even Betty has one."

That's right. Our family dog, Betty Boop, has a MySpace account, and as it turns out, she has an ongoing blog there as well at  http://www.myspace.com/bettyboopdog 

I'm about to go into our weekly editorial meeting, and I bet you can guess what I'm going to assign the research team. Yup, a special report on marketing and social networking sites. If you've conducted any tests and have lessons learned to share, please contact our Editorial Director at TadC(at)MarketingSherpa(dot)com.

Thanks -- and looking forward to those research results!


 

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.