SUMMARY: Whether you're trying to get busy business execs to click on your banner or you'd like (many) more prospects to fill out online forms for webinars or white papers, review this Case Study immediately.
For the past 90 days, one marketer has been testing b-to-b creative versus something completely different. The latter has won tests so often even he is surprised.
Yes, includes before-and-after creative so you can see what worked and what bombed. Share with your designer today. (Note: We rarely label stories "must read" so this is a fairly big deal.)