SUMMARY: Here is the results data we promised you from MarketingSherpa's 2nd Annual Search Marketing Survey. 3,271 marketers participated, making this the *biggest* SEM study respondent base ever. Includes:
New stats on clicks, costs, conversions (and fraud)
Which SEM tests work and which don't
Differences between agency-side vs in-house SEM results (Should you hire an agency or do it yourself?).
Plus, real numbers on how much marketers are budgeting for SEM for 2006. (Yes, breaks out B-to-B vs B-to-C).