SUMMARY: Whew! We're just back from the East Coast leg of MarketingSherpa's B2B Lead Gen Summit (the West Coast one will be next month) and here are our notes for you:
Best graphic to add to your email campaigns
(Scary) new data on using Case Studies
'Persona' marketing is big trend in b-to-b
Merging SEO and PPC marketing - click data
Is salesforce.com the end-all-and-be-all?
Also, we learned no one says lead generation marketing (or even just marketing)... the new term is Demand Generation. Here's the full report: