Nov 17, 2005

Article

SPECIAL PDF Report Download: Top Four Email Marketing Trends to Watch in 2006

SUMMARY: No summary available.

The 2006 Edition of MarketingSherpa's Email Marketing Benchmark Guide is out -- and here's your *complimentary* PDF of the Executive Summary, featuring new data on:

-> Eyetracking lab tests on email creative
-> Deliverability (how bad is it really?)
-> Segmentation results (even for tiny lists)

Plus, dramatic data on how recency of opt-in (when each individual name signed up for your list) affects response rates: http://www.MarketingSherpa.com/exs/EMBG06_execsumm.pdf

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