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Join Our Research Team at DMA 2014
Dec 19, 2005
Blog Post

Gulp: When an Employee Blogs About Your Company

SUMMARY: No summary available.
by Publisher Anne Holland

During my routine check of the blogsphere the other night, I came across a post about MarketingSherpa listed in Feedster that I was a little scared to click on to check out.

Why? Well, the named blogger was our Director of Internet, Scott McDaniel. I knew he had a personal blog when we hired him this summer, but I didn't think much about it. Now here he was apparently writing about Sherpa in, gulp, public.

I always made fun of those big corporate types who were so uptight about their official messaging that they didn't let employees blog, or worse yet, fired folks for saying the "wrong" things in personal blogs.

But, now I find myself on the other end of the stick. Now I was the one with an employee who knows all -- the good, the bad, the ugly -- who's blithely blogging away about us in his spare time. It makes you think. Corporate transparency is all very well and fine until you're the one who has to sashay onstage in the emperor's new clothes.

Anyway, I bravely clicked on the link. And then I started breathing again. http://www.scottmcdaniel.com/2005/12/13/whats-new-whats-not
lets-start-with-the-job


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