With more than 4 billion mobile subscribers in the world, mobile marketing is a force to reckon with. But it's also one of the most challenging environments for marketers.
This book provides a step-by-step guide to creating dynamic mobile marketing campaigns. Divided into two sections - strategy and tools - the book first defines mobile marketing, and then outlines steps for success and tracking results.
Each tool of mobile marketing is examined along with the legal implications involved with undertaking mobile campaigns. This book is a great resource for anyone interested in mobile marketing or improving mobile marketing campaigns.
+ Last week's book offer: These five lucky marketers will get their own copies of 'It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business is Driven by Purpose' by Roy M. Spence, Jr.: - Colleen Adams, Resqdebt, Allen, TX - Bernard Dahl, iWeb.com, Montreal, CANADA - Joel De Guzman, Intel Corporation, Folsom, CA - Lori Roberts, Think ROI, Marietta, GA - Cynthia Whitty, IMI, Ashland, MA
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