SUMMARY: Does your email conversion rate drive you crazy? A prospect was interested enough to (a) opt-in, (b) open your email message and (c) clickthrough … and then they fell off the page.
Discover what the (very) exclusive Greenbrier resort tested this December to convert more recent clickers into buyers. The data will blow you away, plus the creative samples are among the most gorgeous we've ever seen. Truly actionable and yummy: