SUMMARY: Blech! Two new state laws come into effect Friday, July 1st, 2005. both:
-> Directly impact permission mailers
-> Carry nasty penalties
-> Launch new state Do Not Email registries
-> Are *not* circumvented by CAN-SPAM compliance.
Types of marketers affected include: financial services, matchmaking services, alcohol and tobacco, adult content, etc. Plus, individuals can bring lawsuits if they think you're breaking the new laws, so you're not protected by possibly sluggish state enforcement. Here's our practical FAQ for permission emailers, including links to the text of both laws.