SUMMARY: Many network marketers scoff at the Internet because they rely on the power of personal relationships to convert consumers into an ever-growing community of marketers. But Chris Peterson, a marketer from the Web generation, has turned the multi-billion-dollar MLM industry on its head. In MarketingSherpa's exclusive Case Study, Peterson reveals seven specific tactics to convert consumers into long-term purchasers and resellers, including:
-> 14-step email autoresponder series
-> adding audio to your site
-> newest buyer 'ticker'
-> site tours
-> super-simplifying Web design.
Includes creative samples, test data and inspirational Web design (no matter what industry you're in).