SUMMARY: 'Tis the season for hotel and vacation destination marketers across North America to get insanely competitive. They not only have to beat each other but also online booking sites that take a slice of every referred sale. Discover how Hard Rock Hotel Vegas uses a powerful combo of three interactive features:
live web cams
viral games with visitor photos
message boards (old fashioned but still popular) to gain incredibly loyal online fans who translate into significant online room bookings as well as real-world traffic.
Includes data, creative samples, and useful vendor hotlinks.