SUMMARY: This Case Study is a must-read if you oversee email tactics for an ecommerce site. Entrepreneur Andy Jenkins has tested ways to gather new names and get them to convert across multiple marketplaces ranging from film editing technicians to medieval armor buffs. Discover:
-Name-gathering tactics that work best
-Text vs HTML and time-of-day test results
-How to get more conversions from your Welcome message
-Which metrics reports are worth running.
Includes data and samples from an ecoupon campaign you may decide to copy.