SUMMARY: Are you frustrated because you can't get upper management to increase the marketing budget as high as you think it should be? You'll love this Case Study. Discover how a b-to-b marketer used a five-step plan over six months to wow management with results. Includes tips on:
-> Vastly expanding PPC search while lowering costs
-> Protecting sales leads from the "black hole"
-> Presenting your results to the CEO Also features before-and-after creative samples from a landing page test, and copywriting tips for Google vs Overture vs...