SUMMARY: Having a published book can rev up your consulting career or agency. Prospective clients are often tremendously impressed. However, the sad fact is fewer than 5,000 copies of the average marketing book are sold before the title is put out to pasture in remainder bins.
If you're a first-time author, chances are your book won't get much attention from your publisher because you're not a sure-enough bet. It's up to you to make the difference. Here are a few practical tips, plus some useful hotlinks for more info: