SUMMARY: 72% of Carrot Ink's online ad-driven traffic was sliding off the eretailer's home page within seconds. This wasn't a problem when traffic was cheap. But these days media buys are getting more expensive, so you have to work extra hard at converting your clicks.
By the way - think this Case Study doesn't apply to you? Check your site logs. According to our averaged stats, at least 50% of your incoming visitors are bailing in under 10 seconds. Discover how Carrot Ink reduced their home page abandonment rate (our favorite idea is the Big Orange Box):