SUMMARY: Yeah! Results are in. Last month we asked you to send non-marketing execs in your company a survey link so we could create a study for you on how businesspeople use search engines. Almost 1,500 execs took the survey. Then researchers at Enquiro studied both what respondents said about how they use search, plus how they use search in reality, including eye-scan patterns. You can use the data to decide how your next search campaign should be conducted. Questions answered include:
Do businesspeople use search engines *other* than Google? ...