SUMMARY: Is click fraud (competitors clicking on your links) trashing your paid search ad budget? After four years of search campaigns, one marketer decided he'd had enough.
For 2004, he decided to try something radical -- no outbound ads or marketing at all. Instead, he launched a customer referral program, asking current clients to help his company find new ones.
Accounts soared by 40% and his sales team is very, very happy with leads generated. Find out exactly how he did it: