SUMMARY: Want to own the 18-27 year old market? 62% of young adults in the US use instant messaging (IM), and 46% of these use IM *more* than email. Our quick primer in how to sponsor IM includes:
- What's a skin and what can your creative do with it?
- Examples of how brands such as Panasonic and Snapple are using IM
- Basics on AIM vs Yahoo vs MSN offerings