SUMMARY: Although Avon has been in business for 118 years, it's anything but a stodgy old-guard company when it comes to email. In our interview, Avon's ecommerce Director Pattiann McAdams reveals:
How Avon uses segmentation and widely varying content to keep customers responding week after week.
How Avon's email program avoids channel conflict with the company's 650,000 sales reps.
In fact, you might want to sign up at Avon.com to In fact, you might want to sign up at Avon.com to do a "swipe" file and steal ideas for your...