SUMMARY: Are you fed up with trying to reach customers and best prospects through permission-based email? Now there's a new game in town -- permission-based banners.
That's right. You ask folks for permission to promote to them via personalized banners they'll see as they surf the Web on sites such as NYTimes.com. The cost is only $20cpm (cost per thousand) to run the personalized banners, and they can be as targeted as you like -- with personal name, even by zip code.
This week Audio Book Club and Orbitz are among the first US marketers to test the...