SUMMARY: Don't get us wrong, we're not against brand marketing. But generic "We're Great" ads won't cut it if you're trying to get the Fortune 1000 to notice you.
Hear how one enterprise software company leveraged its famous-brand clients to create higher impact ads. Includes before-and-after ad samples, as well as some genuine wisdom on best practices in managing the sales lead funnel.
Note: Unlike our normal Case Studies, this one doesn't have much specific data. However, we feel it's still worth your time: