SUMMARY: This is must-read info if you run any direct response ads online (or plan to in the future.) An Atlas DMT study reveals that a solid third of all online ads are being served up to viewers who've already seen them at least nine times.
However, after five impressions (the same person seeing your ad five times) response plummets.
So one third of your media buy is reaching people who aren't remotely likely to click. Yes, this article includes three specific suggestions to help you begin to solve this problem: