SUMMARY: Are your ecard offering results lagging? Check out the test results from a highly creative campaign the Sympatico portal's been trying in Canada this spring.
Consumers like the personalized talking character ecards so much that Sympatico's getting ten times the regular ecard traffic, and an average 130% email click rate.
This Case Study includes enormously fun live samples; plus, fascinating data on how French-language and English-language users react differently. (If you're doing a multi-lingual campaign, definitely read on...)