SUMMARY: Speed Demon -- that's what we call Air New Zealand's US Internet Manager Dina Louie. On Monday January 26th, she was told to launch her first geo-targeted campaign ... in just one week. Oh, and she couldn't use existing creative.
Her resulting campaign achieved an average .07% click with a .8% conversion rate to ticket buying. Interestingly, the standard revolving gif banners sometimes outperformed rich media....
If you've ever had to whip an online ad campaign out in the nick of time, you'll appreciate this Case Study. Includes lots of creative samples: