SUMMARY: Most b-to-b marketers are lucky if 10-12% of the prospects who reach a campaign landing page actually fill out the entire registration form and become a sales lead.
However, we heard that marketers at Tektronix are getting 30-40% (and sometimes even 80%) of clicks to fill out lead gen forms. How do they do it?
Instead of a regular form, they use an interactive form that's quick, fun, and relevant that prospects love it. Find out how it works, and see a sample: