SUMMARY: Want to establish your company as *the* authority in your marketplace, impress prospects, and get lots of press? Try running a survey to gather research data you can use to create a must-read white paper.
This inspirational Case Study includes tips on:
- How to avoid 3 big mistakes when writing questions
- How to get high-level execs to take your survey
- How to use the results as a marketing tool
Includes useful creative samples and data: