SUMMARY: Forbes, Time, USAWeekend, Internet Retailer, and BizRate.com have all named Crutchfield one of the best sites for online shoppers. In our exclusive interview, Crutchfield's VP ecommerce says this success is all about content.
Too many eretail sites post the bare minimum on each item they carry. Often copy is nothing more than whatever info the manufacturer provided. By going beyond the minimum, Crutchfield's made over 1,500,000 online sales.
If you market a site with lots of SKUs, or complex products, you may get some useful tips from this article