SUMMARY: Last week the CAN-SPAM lawsuits started, and it's already obvious that even "good guys" like home improvement guru Bob Vila are targets.
We really don't want to be fear mongers. But the fact is, almost invariably when we interview marketers sending email they admit they have not taken critical steps to avoid being hit with a lawsuit. (No, adding your mailing address and opt-out links is not nearly enough.)
Come on guys! It's CYA (cover your ass) time. Here's how: