SUMMARY: Walt Disney, Yahoo, Macromedia, and Amazon (along with at least 50,000 bloggers) are testing RSS feeds to send news directly to people's computers -- without going through email.
The good news is you don't have to worry about email filters, legal headaches, or standing out in a crowded in-box. The bad news is, RSS feeds are hard to track from a marketing standpoint.
MarketingSherpa Editor Janet Roberts has pulled together this handy summary of RSS info for you. We hope you find it useful.