SUMMARY: Prakash Bharwani of 1-800-FLOWERS.COM spoke at the Shop.org Affiliate Conference in New York this week. So, we called him up for useful tips for those of you who can't make it to the event. His practical advice includes:
How to keep top affiliates loyal (higher commission rates and friendly phone calls are not enough)
How to work more effectively with couponers and emailers by segmenting and targeting promotions and tools
Why you should (re)activate low performers to spread your risk.