By Anne Holland, Managing Editor
At 5:45pm last Thursday I was in the midst of wrestling with the
next day's editorial, when Andy Sernovitz of GasPedal Ventures
called me up out of the blue.
"They've caught Gaven Stubberfield!" he cried joyfully.
Notorious junk emailer Gaven Stubberfield used stolen lists to
send some of his slimy offers. I know this because two of these
lists were MarketingSherpa's reader file and GasPedal's list,
stolen along with at least 10 other publisher's lists in the
summer of 2002.
(At the time Andy, I, and Ralph Wilson were the only publishers
to come clean and publicly reveal our lists had been stolen, in
hopes that other list owners would be educated about the problem
and prevention measures. You can learn more at:
Although I'd contacted the FBI and other law enforcement
officials back then, no one was very interested in hearing my
story - besides the NY Times, WSJ, and DM News that is.
However, the wind has definitely changed. Everyone from the
President, to state attorney generals, to local police are
gunning for junk emailers this month.
Here are some links to related stories in the press you might
-> Gaven Stubberfield is First Computer Crimes Arrest in VA:
-> New York Attorney General to File Suit Against Junk Mailers
(Note: this is important for anyone mailing promotions on behalf
of third parties to read, and for anyone who runs an affiliate
program. Registration required.)
-> Final, complete text of the CAN-SPAM Law, and a link to a
quick summary (Note - we'll publish a special issue on this next
Tuesday for all our MarketingSherpa readers, so look for it)
By the way - this is our last issue of Best-of Weekly for 2003.
I hope you enjoy the holidays, and thanks for your support.