SUMMARY: High-end consulting and research firm Economy.com also runs a little side-kick site Dismal.com. At first it was simply a promotional vehicle that relied on ad revenue to cover hosting costs. Then the team began to wonder, "Could we actually sell subscriptions to this?"
Best lesson from this Case Study: If you offer several options to buyers, *always* pre-check the option you want them to pick. This one tactic has gotten Dismal.com an unusually high percent of longer-term (more profitable) accounts.