SUMMARY: If you are sending email newsletters or campaigns to a house list via a third party broadcast firm (which most people do), you absolutely should read this article immediately because it will help you get your email past filters.
Here's the thing - you can't assume your broadcast firm is doing the best thing for you regarding IPs. Many are not. As a marketer or email publisher, you must take responsibility into your own hands to make sure your broadcast firm is OK.
This article is written in clear non-techie English. And, it includes a quiz list of questions for you to...