SUMMARY: If you've noticed that more names on your list have "bad addresses" than usual these days, you're not alone. We found that about 5% of names on our lists are sending back false bounce reports. In effect, due to overzealous filters, thousands of people are being removed from lists without their knowledge or permission.
Share this article with your email broadcast techies and make sure they take it seriously. You work hard to grow your list - don't lose good names for bad reasons.