SUMMARY: Everyone knows house lists always get far better results than outside lists. But your house list is limited. Learn how seven marketers, each working different but complementary companies, pooled their house lists together in a fabulous lead generation campaign that made everybody happy.
Plus, if you're planning tactics for upcoming trade shows or Webcasts, this Case Study has some ideas for you. And if you ever rely on sweeps alone to generate leads, find out why you're making a big mistake.