SUMMARY: CEOs rarely surf the Web, and when they do it's for a particular purpose. Their time is too tight to be tempted to click on banner ads. They want to get in, get what they need, and get out.
So, how do you get to click on your campaign and submit contact data on your registration form? This Case Study includes lots of practical data on one tactic that really works. Plus, if you're considering testing variations on your campaign landing pages (aka splash pages), definitely read on for inspiration and data.