SUMMARY: This Case Study is worth checking out just for the creative samples alone. Plus, it's a fun story. And, it definitely has ideas for business-to-business marketers who have to influence an entire committee, instead of a single decision-maker.
If you are considering doing a rich media email campaign (an email with Flash, audio or anything fancier than simple HTML) definitely read this for a reality check. Yes the marketers did use Flash, and yes it worked, but they do *not* endorse it for everyone.