The most alarming offer of the week: One junk emailer is selling 23,700 email addresses of marketers who have purchased Pay Per Click ads via FindWhat.
(The FindWhat folks will probably freak when they learn about it. Talk about a junker destroying trust in your brand!)
More brands who are new to our junk email box this week: Martha Stewart Living magazine Harley Davidson Shoes.com Ancestry.com Avon National Geographic Disney Magazine Buy.com McAfee Shering-Plough - Coppertone Hooked on Phonics Universal Studios Orlando Literary Guild BMG Music Service Dell The NPD Group The Gantry Group
Brands who have been in our Junk box multiple weeks now: Ford Doubleday Book Club Fredericks of Hollywood Gevalia Kaffe Fox Sports Norton (several different offers) Body & Soul Magazine Family Circle magazine Budget Living Magazine GamePro magazine
BTW: Marketers working for some of the brands above have already contacted us to get samples of the junk so they can stop the CPA and affiliate mailers who are sending to bad lists on their behalf. Go for it!
Note: How it works: We have a junk mailbox here at MarketingSherpa that is not used by any human being, although the address is posted on one of our Web sites.
When mail hits that box we know for a fact that no one ever signed up to receive it. Once a week we pluck through the box, looking for brand names and add them to our List of Shame.
