SUMMARY: Do you offer prospects any white papers, or interactive tools on your Web site? Definitely click to see this Case Study.
The NIH found they could get their info to busy healthcare
workers by offering it as a Palm or Pocket PC download instead of a long white paper. We bet this tactic will work for other professions too.
Includes 11 Guidelines for creating a program users will adore, plus seven sites to post your offering at to tempt zillions of Palm-carrying visitors.