Jun 18, 2003
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Several new brand names enter the List of Shame this week.
Glory be: Omaha Steaks, who have been a repeat offenders in the past, were abruptly gone. Can we hope they have tightened rules on their affiliates distributing offers?
However, Ford gets a major slap on the wrist.
Ford's Forddirect.com Web site must have launched a major traffic-driving campaign, because we received identical offers to visit the site from no fewer than five CPA mailers who send to junk lists on a regular basis: WhatanExtreme.com, Cosmic Offers, ForumXpress, and National Deal Club.
Magazines' circulation departments were again major offenders,
Body & Soul Magazine
Budget Living Magazine (repeatedly)
More brands featured in mail clogging our junk address this week:
Oil of Olay
Doubleday Book Club
Disney Home Video
Weirdly enough, both Harry Potter and William Shakespeare.
Note: How it works: We have a junk mailbox here at MarketingSherpa that is not used by any human being, although the address is posted on one of our Web sites.
When mail hits that box we know for a fact that no one ever signed up to receive it. Once a week we pluck through the box, looking for brand names and add them to our List of Shame.