Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Jun 18, 2003
Article

The List of Shame Continues: 25 Legitimate Brands Email Our Junk Box

SUMMARY: No summary available.
Several new brand names enter the List of Shame this week.

Glory be: Omaha Steaks, who have been a repeat offenders in the past, were abruptly gone. Can we hope they have tightened rules on their affiliates distributing offers?

However, Ford gets a major slap on the wrist.

Ford's Forddirect.com Web site must have launched a major traffic-driving campaign, because we received identical offers to visit the site from no fewer than five CPA mailers who send to junk lists on a regular basis: WhatanExtreme.com, Cosmic Offers, ForumXpress, and National Deal Club.

Magazines' circulation departments were again major offenders,
including:
USWeekly
Body & Soul Magazine
Elle Magazine
Shape Magazine
Family Circle
Yoga International
Grace Woman
Budget Living Magazine (repeatedly)

More brands featured in mail clogging our junk address this week:
Oil of Olay
Target
Doubleday Book Club
Victoria's Secret
Fredericks.com
Gevalia Kaffe
Fox Sports
DirectTV
LowerMyBills.com
T-Mobile
Disney Home Video
Frontline Phonics
iwon.com
Norton
Weirdly enough, both Harry Potter and William Shakespeare.

Note: How it works: We have a junk mailbox here at MarketingSherpa that is not used by any human being, although the address is posted on one of our Web sites.

When mail hits that box we know for a fact that no one ever signed up to receive it. Once a week we pluck through the box, looking for brand names and add them to our List of Shame.

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.