SUMMARY: When Matt Pitchford started his new job last May, his boss gave him 10 months to make their Company a lot more famous. Here is how he used classic PR tactics including:
- Getting reporters to pay attention to releases
- Planting articles in trade publications
- Gaining speaking gigs at conferences for his execs
If you are a PR pro, you will not find anything radically new in this Case Study. However, it is a great tip-sheet for folks new to PR, plus a nice reminder of best practices for experts.