SUMMARY: Although our survey data shows rented list results are sagging badly, most marketers are still getting great results from campaigns sent to their house email lists. Which means the next big question is: How can I grow my house file?
The answer is simple. Improve the way you copywrite your "join our list" offer. See this article for inspirational samples of seven offers that work, plus the three questions you can use to test your current copy's effectiveness easily.