SUMMARY: What is a really safe marketing investment tactic you can be sure will produce maximum ROI? What is the #1 tactic that most marketers are absolutely longing to test, even if it may not be as safe?
Find out how 729 business-to-business marketers answered these two questions in our Survey Results Part II. Includes fascinating data on:
- Top 7 "Safest" marketing tactics right now
- Top 7 "wish I could test it" tactics
- What types of direct postal mail packages are winning?
(Hint: not cheap ones.)