SUMMARY: Thanks to the 729 MarketingSherpa readers who shared their data for this exclusive report. They revealed fascinating info on:
-> Specific tactics: What is working and what is not
-> Budgeting and spending for the second half of 2003
-> Online vs. offline: Where is the money going?
Note: We were surprised by how popular PR is again. It is a true renaissance for the tactic. We were also stunned to discover how tiny a percent of marketers have "set" their plans for the next six months. Everything in the marketing world...